Calling all chocolate and peanut butter fans: it’s time to bask in all the latest REESE’S releases and happenings at HERSHEY'S CHOCOLATE WORLD. Sing and dance with Cuppy, the beloved REESE’S U mascot, and join the REESTER BUNNY for his new breakfast. Can’t make it? Don’t worry—celebrate from home with the NEW REESE’S Chocolate Lava Big Cup. It’s one of our favorite REESE’S releases, and will soon be yours, too!
Come Hang with Cuppy!
Saturdays & Sundays, February 1 - 23
This winter, we’re getting in the college sports spirit the only way we know how: with the REESE’S U mascot, of course. Come out with the whole family for a super fun pep rally where you’re bound to see Cuppy at his fiercest. Psst...we’re throwing an orange out for the pep rally on 2/8, so wear your orange best for this one! See the full events schedule and visit our online Student Store.
The REESTER BUNNY Returns to Town
Select dates, March 15 - April 19
It’s one of our favorite spring traditions—photos and breakfast with the REESTER BUNNY! Come to Chocolate World to snap a picture with our beloved REESE’S Peanut Butter Cup-inspired bunny. Plus, NEW this year, come hungry and enjoy a hot breakfast buffet, too.
CHOCOLATEY. GOOEY. GOODNESS.
It’s gooey; it’s chocolatey; it’s peanut butter perfection. You won’t be able to resist the latest addition to the Big Cup family. REESE’S Chocolate Lava Big Cup strikes the perfect balance between your two favorite flavors to result in one delectable treat. Snag yours in-store or online (along with all the other tried-and-true REESE'S favorites)!
And Even More REESE’S Things
HERSHEY’S CHOCOLATE WORLD is the place to be for all things peanut butter perfection! Pick the mix-ins for your very own 1-pound REESE'S Peanut Butter Cup and find the perfect orange-inspired souvenir. Our menu is full of peanut butter and chocolate too! May we suggest REESE'S Melted Hot Chocolate or the limited-edition REESE'S Lava Milkshake, coming this spring?
Join us on more Adventures in Chocolate!
You'll find all your favorite REESE'S varieties not only in-store, but online too.
How we came to be the mecca of all things REESE'S Peanut Butter, and when the famous combo got started.
Join us on more Adventures in Chocolate!
You'll find all your favorite REESE'S varieties not only in-store, but online too.
How we came to be the mecca of all things REESE'S Peanut Butter, and when the famous combo got started.