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Times Square

Smoosh a HERSHEY'S Double Chocolate S'more, sip a decadent milkshake and pick up the World's Largest HERSHEY'S Bar in the heart of Times Square!

Open Daily: 10 AM - 12 Midnight

Closed Thanksgiving, Christmas Day and New Year's Eve
Christmas Eve: 10 AM - 6 PM

Get a Sneak Peek at What's In Store For You

Times Square Video: child pulling candy lever

Our Magical World of Chocolate

From colossal cupcakes to candy-inspired clothing, we've got all you need to step off the busy New York sidewalk and make some sweet HERSHEY'S Chocolate inspired memories.

A Few of Our Favorites

Check out DIY candy experiences, over-the-top sweets and the latest merch to hit our shelves.

REESE'S Stuff Your Cup

REESE'S Stuff Your Cup

Make your chocolate and peanut butter dreams come true with a one-pound REESE'S Peanut Butter Cup stuffed with your favorite mix-ins and fresh peanut cup butter. Advance reservations not required.

Mix & Match Candy Bins

Mix & Match Candy Bins

Create your perfect candy assortment!

My HERSHEY'S Bar

Family posing for My Hershey's Bar photo

My HERSHEY'S Bar

Design a custom candy bar wrapper with your photo!

Personalize In-Store or Online

Dad and child holding World's Largest HERSHEY'S Bar
Visit Us

20 Times Square building
at 701 Seventh Ave.
New York, NY
212-581-9100

Share Your Moments

We'd love to see - and share - all the wonderful memories you make at HERSHEY'S CHOCOLATE WORLD! Use #ChocolateWorld on Instagram for a chance to be featured or upload your image below.

Upload Your Moments